Variable Data Printing

Increase Your Sales Using Variable Data
A Form Of Personalised Marketing 

Personalised Details Printed On Each Flyer. It’s Proven That Variable Data Works!
Variable Data Printing has been proven to increase response rates!
One-to-one marketing is also known as variable data printing ( VDP) and is a form of printing in which unique data (text, graphic elements or images) is printed on each piece.

Variable Data Printing – Personalise Your Marketing Flyers NOW!
When achieved through digital printing (as opposed to offset printing), variable data printing VDP is significantly more eco-friendly. The process is similar, but shorter print runs are needed; resulting in less energy used and reduction of waste.Not only is variable data printing VDP one of the most effective methods to use when implementing any direct mail or promotional campaign, it is also regularly used in wedding stationery and invite printing.Customising each print with personalised data adds a special touch to an otherwise generic piece. One-to-one marketing has been proven to increase response rates. Over the past 8 years, various international sources have reported that the returns of variable print vary from double to 10-15 times the rate of generic pieces ? pretty impressive

Create Your
Database

Set Up Your
Excel File Using Defined Column/Field Names &
Create A List
To The
Final Output

Create Your
Design

The Design Can Be As Simple & Fancy, However, Keep In Mind It Should Suit The Purpose & have Enough Space For Fields To Be Merged .

Merge Your Database
& Design

The Database Is Converted To A Group Of Fields is Edited And Adjusted As Necessary.

Fix Up The Look
Once All The Fields Have Been Merged Correctly, You Can Customise
the Appearance
Of The Data.

 

 

Send to Print Your Design

Once Everything Is All Completed And The Merged Data Has Been Exported Into Individual Pages, The Material Is Then Ready For Print. It Can Then Be Trimmed, Scored, Bound, And Whatever Else Is Necessary To Achieve The Desired Look.The Database Is Converted To A Group Of Fields Which Can Be Edited And Adjusted As Necessary.