Variable Data Printing
Increase Your Sales
Using Variable Data
A Form Of Personalised Marketing
Personalized Details Printed On Each Flyer. It’s Proven That Variable Data Works!
Variable Data Printing has been proven to increase response rates!
One-to-one marketing is also known as variable data printing ( VDP) and is a form of printing in which unique data (text, graphic elements, or images) is printed on each piece.
Variable Data Printing – Personalise Your Marketing Flyers NOW!
When achieved through digital printing (as opposed to offset printing), variable data printing VDP is significantly more eco-friendly. The process is similar, but shorter print runs are needed; resulting in less energy used and reduction of waste. Not only is variable data printing VDP one of the most effective methods to use when implementing any direct mail or promotional campaign, but it is also regularly used in wedding stationery and invite printing.Customizing each print with personalized data adds a special touch to an otherwise generic piece. One-to-one marketing has been proven to increase response rates. Over the past 8 years, various international sources have reported that the returns of variable print vary from double to 10-15 times the rate of generic pieces? pretty impressive
Create Your Database
Set Up YourExcel File Using Defined Column/Field Names & Create A-List
The Final Output
Create Your Design
The Design Can Be As Simple & Fancy, However, Keep In Mind It Should Suit The Purpose & have Enough Space For Fields To Be Merged
Merge Your Database
The Database Is Converted To A Group Of Fields is Edited And Adjusted As Necessary.
Fix Up The Look
Once All The Fields Have Been Merged Correctly, You Can Customise the Appearance Of The Data.