Variable Data Printing

Personalised Details Printed On Each Flyer. It’s Proven That Variable Data Works!

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Variable Data Printing has been proven to increase response rates! One-to-one marketing is also known as variable data printing ( VDP) and is a form of printing in which unique data (text, graphic elements or images) is printed on each piece.


Urgent Printing, No Drama’s – Get A Quote NOW Or Call 1300 366 664

Variable Data Printing – Personalise Your Marketing Flyers NOW!

When achieved through digital printing (as opposed to offset printing), variable data printing VDP is significantly more
eco-friendly. The process is similar, but shorter print runs are needed; resulting in less energy used and reduction of waste.
Not only is variable data printing VDP one of the most effective methods to use when implementing any direct mail or promotional campaign, it is also regularly used in wedding stationery and invite printing.

Customising each print with personalised data adds a special touch to an otherwise generic piece. One-to-one marketing has been proven to increase response rates. Over the past 8 years, various international sources have reported that the returns of variable print vary from double to 10-15 times the rate of generic pieces ? pretty impressive!

1. Create Your Database

Set Up Your Excel File Using Defined Column/Field Names
(Eg. First Name, Last Name, Address 1),
Create A List With Any Information Relevant To The Final Output

2. Create Your Design

A Design Template, Either Submitted By You, Or Designed By Us, Is Created.
The Design Can Be As Simple Or As Fancy As You Like, Keeping In Mind It Should Suit The Purpose Of The Material.
Make Sure To Leave Enough Space For Fields To Be Merged in at a Later Stage.

3. Merge Your Database & Design

Once Your Template Is Complete, it is Time Add The Dynamic Variable Elements.
The Database Is Converted To A Group Of Fields Which Can Be Edited And Adjusted
As Necessary.

4. Fix Up The Look

Once All The Fields Have Been Merged Correctly, You Can Customise
The Look Of The Data.

5. Send to Print Your Design

Once Everything Is All Completed And The Merged Data Has Been Exported
Into Individual Pages, The Material Is Then Ready For Print. It Can Then Be
Trimmed, Scored, Bound, And Whatever Else Is Necessary To Achieve The
Desired Look.


Contact us with questions or to discuss your print project. If you are ready for a quote, please click here to access our easy Quote Request Form.​


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